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Developing an ideal world online—with a twist

De Ideale Wereld (The Ideal World) is a Belgian TV show with a concept that is best described as a news satire, meets comedy, meets a daily talk show. A daily guest is invited to co-host and go through the news to comment on local or global issues. SBS wanted to expand on their various comedy sketches and contacted us to create micro-sites as an extension of the show.

Way of working

As fun as this collaboratin was—and still is, it's also very intense. Writers write an entire 45-minute episode in just one day. Each episode's content consists of interviews, research, live-action sketches and online projects such as games or web-apps. These web-apps are where we come in and become part of their fixed team to make the magic happen.

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Fake it till you make it

We develop anything the writers come up with on site—but because of the nature of the show, it's all curveballs. Whether it's a dance revolution parody starring the Turkish president or a web-app to generate fake news, it all has to be ready for thousands of concurrent users by the end of the day. Talk about pressure!

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It gets weird

Sometimes it gets weird, but that's okay! It's contextual comedy on a local scale. De Ideale Wereld is especially popular among youngsters and their online activity are very high. Check out some of the various things we've done on diw.canvas.be

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